For 2023, The North West made a major investment in visual marketing both before and during the event. This came as a result of a rebranding and new direction for the concept. To convey these changes, they wanted the material produced in 2023 to lay the foundation for future festivals.

Therefore, we chose to focus on an opening video that was shown at the beginning of the event. Furthermore, we designed various recaps of the event's content and atmosphere to promote and advertise next year's event.