For Dampsentralen, we produced an updated image bank and a series of commercials aimed at a new target audience and a more low-key atmosphere. Dampsentralen has experienced that they partially share associations with the building's owners, Pir Cowork, which makes fewer people feel comfortable entering just to eat.

Pir Cowork has a high entry barrier, and people assume it's only for business-related purposes. Dampsentralen wants to stand out so they can reach a new target audience: young adults and students.